Remember those content pillars we talked about? This is like taking that food court map and making it super specific to what you are all about. “Niche” is just a fancy word for your special interest, your thing, your passion. Maybe you’re obsessed with skateboarding, or anime, or sustainable fashion, or coding, or collecting vintage stickers – whatever it is, that’s your niche. This guide is your GPS to attracting your people – the people who are just as obsessed with your niche as you are. It’s about figuring out the specific types of content that will draw in those skateboarding fanatics, anime lovers, eco-fashionistas, coding wizards, or sticker collectors. Think of it like setting up a super targeted fishing net. Instead of just casting a wide net and hoping to catch something, you’re using a net designed to catch exactly the type of fish you want. Stop trying to appeal to everyone; start focusing on attracting your ideal audience – the people who will truly connect with your content and become your loyal fans. This guide is your key to finding your tribe on Instagram and building a community of people who get you.